Klatsch Coffee Co.
Being an avid coffee drinker, I thought it would be fun to create a fictional series of sleek looking coffee packaging that could hold up in todays market, but stand out from the rest, because of its quirky, unorthodox blends. Working conceptually while being stylistically sensitive to what's popular in design today, are what I tied to incorporate throughout the creation of this project. Typography, illustration style, and overall look were taken into careful deliberation.
The word klatsch is German for "talking or gossiping at an informal gathering where coffee is served." to play off the brands title, the typography used was constructed by German typographer Erik Spiekermann, who released FF Meta Serif in 2007. Where the color palette was inspired by the color of coffee, the bottom shape not only differentiates each blend, but complements that bottom curve of the type lock-up. The illustration and repeat patterns associate with the clean and formal aesthetic of the brands package.
Check out the research and process PDF here.