Green Music Center
Sonoma State University’s The Green Music Center was created to bring artists, students, families and music-lovers together. Both a cornerstone in the college’s commitment to the arts, as well as home to the college’s music department, the venue serves as a gathering place for the local community. Their mission is to present the most capitative artists of our time, while delivering experiences that connect the University with neighboring North Bay residents.
The request for this years Green Music Center catalogue was to create an engaging cover that showcases where the institution is at during the 2023-2024 performance season. Moving away from traditional western musicians, toward more diverse artists was an important idea to visualize. Secondly, the cover’s design would be spread through the rest of the pages, be used for printed advertisements, along with other marketing materials the GMC in-house team may need to apply the system to.
My chosen direction combined amplifying the artists with a colorful “block system” that had the flexibility to be used through the rest of the catalogue. Keeping in mind the energetic feeling attendees have during performances and how to visually portray music, are ideas I applied to the cover. The result was a bright, lively, modular design.
The request for this years Green Music Center catalogue was to create an engaging cover that showcases where the institution is at during the 2023-2024 performance season. Moving away from traditional western musicians, toward more diverse artists was an important idea to visualize. Secondly, the cover’s design would be spread through the rest of the pages, be used for printed advertisements, along with other marketing materials the GMC in-house team may need to apply the system to.
My chosen direction combined amplifying the artists with a colorful “block system” that had the flexibility to be used through the rest of the catalogue. Keeping in mind the energetic feeling attendees have during performances and how to visually portray music, are ideas I applied to the cover. The result was a bright, lively, modular design.
Agency: The Engine is Red
Creative Direction: Mitch Kelly
Senior Art Direction: Josh Talbot
Design: David Jaimes
Hand held printed ads. Templates below were provided to the client to fill out.
